The Inevitable Decline Due To Clutter
A wonderful piece of advice from Seth Godin's blog:
Digital media expands. It's not like paper, it can get bigger.
As digital marketers seek to increase profits, they almost always make the same mistake. They continue to add more clutter, messaging and offers, because, hey, it's free.
One more link, one more banner, one more side deal on the Groupon page.
Economics tells us that the right thing to do is run the factory until the last item produced is being sold at marginal cost. In other words, keep adding until it doesn't work any more.
In fact, human behavior tells us that this is a more permanent effect than we realize. Once you overload the user, you train them not to pay attention. More clutter isn't free. In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.
And it's hard to go backward.
More is not always better. In fact, more is almost never better.
Reader Comments (2)
We Ugg fans have followed its steps throughout all the Summer season
and now we are ready to grab our favourite Winter must-have boots and shoes from the superb Winter range.
Herve Leger Bandage Dress,Herve Leger,cheap Herve Leger,Herve Leger Dresses,Herve Leger sale,cheap uggs,ugg sale,cheap ugg boots,ugg boots uk,ugg boots sale,ugg boots sale uk,UGG Bailey Button Bomber,UGG Bailey Button Krinkle,ugg bailey button,UGG Bailey Button Triplet,UGG Classic Argyle Knit,ugg classic cardy,UGG Classic Mini,ugg classic short,UGG 5899,ugg 5815,ugg classic tall,UGG Knightsbridge,Ugg Retro Cargo Boots,UGG Sunburst Tall,ugg 5854,ugg 5825,ugg 1873,ugg 5359,ugg 5325,UGG Jimmy Choo,ugg 5803,ugg 5819,UGG Adirondack Tall,UGG Ashur,UGG Broome,UGG Corinth,UGG Elsey,UGG Kensington,Herve Leger outlet,ghd,ghd straighteners,ghd outlet,ghd hair straightener,ghd hair straightener australia,ghd australia,ghd hair straighteners,moncler jackets,moncler coats,moncler outlet,moncler vest,
We Ugg fans have followed its steps throughout all the Summer season
and now we are ready to grab our favourite Winter must-have boots and shoes from the superb Winter range.
Herve Leger Bandage Dress,Herve Leger,cheap Herve Leger,Herve Leger Dresses,Herve Leger sale,cheap uggs,ugg sale,cheap ugg boots,ugg boots uk,ugg boots sale,ugg boots sale uk,UGG Bailey Button Bomber,UGG Bailey Button Krinkle,ugg bailey button,UGG Bailey Button Triplet,UGG Classic Argyle Knit,ugg classic cardy,UGG Classic Mini,ugg classic short,UGG 5899,ugg 5815,ugg classic tall,UGG Knightsbridge,Ugg Retro Cargo Boots,UGG Sunburst Tall,ugg 5854,ugg 5825,ugg 1873,ugg 5359,ugg 5325,UGG Jimmy Choo,ugg 5803,ugg 5819,UGG Adirondack Tall,UGG Ashur,UGG Broome,UGG Corinth,UGG Elsey,UGG Kensington,Herve Leger outlet,ghd,ghd straighteners,ghd outlet,ghd hair straightener,ghd hair straightener australia,ghd australia,ghd hair straighteners,moncler jackets,moncler coats,moncler outlet,moncler vest,